IBPS SO Marketing Officer Practice Questions – Set 4

Mentor for Bank Exams
IBPS SO Marketing Officer Practice Questions – Set 4
1. Innovation helps in                  
(a) designing new products         
(b) improving marketing  
(c) increasing sales
(d) maximizing prospective customers 
(e) All of the above
2. Successful Marketing strategies need        
(a) knowledge of consumer tastes         
(b) good leadership           
(c) proper direction and guidance         
(d) knowledge bank peers
(e) All of the above
3. Diversification means             
(a) marketing in different countries      
(b) marketing in diverse companies
(c) making new, diversed products        
(d) dealing only with foreign markets   
(e) All of the above
4. Buyer Resistance’ means ____         
(a) Buyer’s interested in the product    
(b) Buyer being aggressive with the seller
(c) Buyer’s hesistation in buying the product 
(d) Buyer becoming a seller
(e) Buyer purchasing the product          
5. Direct Marketing is useful for ____ 
(a) Designing products     
(b) Sending e-mails
(c) Increased production  
(d) Bigger job opportunities        
(e) None of these

6. A company’s own retail outlets are meant ________
(a) To avoid the threat of distributors’ power
(b) To own and control the distribution channel       
(c) Distribution is profitable        
(d) All of the above
(e) None of the above
7. Advertising _____ can attract consumers only if it is based on their needs
(a) Reach      
(b) Copy        
(c) Frequency          
(d) Media     
(e) None of these
8. Major source of power in a distribution channel is the ______
(a) Company
(b) Brand      
(c) Distributor         
(d) Customer           
(e) None of these
9. Factors affecting choice of distribution channel include ______
(a) customer value 
(b) Sales revenues  
(c) Both a and b      
(d) Customer services       
(e) None of the above
10. Air India runs TV commercials that show its staff going out of their way to help customers. An important secondary audience for these ads is:
(a) Civil aviation authority
(b) Competitors      
(c) Air India employees     
(d) Air travelers      
(e) None of these

11. Pricing model offers opportunity to set different prices for different needs is ______
(a) Segment pricing           
(b) Skim pricing      
(c) Value-in-use pricing     
(d) Strategic account pricing       
(e) None of these
12. Advertising helps sales promotion by creating awareness and comprehension that creates _____
(a) customer pull    
(b) Customer push 
(c) Customer loyal  
(d) Customer image           
(e) None of these
13. Advertising copy _____                    
(a) Provide continuity in a brand’s advertising           
(b) Help a brand achieve distinctiveness
(c) Provides a common benchmark on which all concerned in the company and the agency can evaluate merits of advertising campaign        
(d) All of the above
(e) None of these
14. Duration of _____ should be short and should not be repeated
(a) Sales promos    
(b) Market promos
(c) Brand promos   
(d) product promos           
(e) None of these
15. An effective advertising campaign ____
(a) Revolves around a strong central idea       
(b) Should appeal to consumers self interest
(c) Must not be generalized        
(d) All of the above
(e) None of these

16. Prices of luxury product are explained by ______
(a) Plus-one pricing
(b) Skim pricing      
(c) Strategic account pricing       
(d) Segment pricing           
(e) None of these

17. ______ about Place/Distribution decisions is CORRECT?
(a) Product classes are not related to place objectives        
(b) The product life cycle is not related to place objectives
(c) Place decisions are short-term decisions that are easy to change       
(d) Different market segments may require separate places arrangements           
(e) None of these
18. Addition of 2.25 liter bottle by Coca Cola will ____
(a) Increase customer base and usage 
(b) Enhance customer loyalty
(c) Generate more profit  
(d) Develop brand image  
(e) All of the above
19. Communications through a news story about an organization and its products that is transmitted through a mass medium at no charge is _____
(a) Advertising        
(b) sales promotion           
(c) Personal selling 
(d) Publicity 
(e) None of these
20. ______ is a disadvantage of using an agent in a channel of distribution?
(a) Length of channel        
(b) Cost factor        
(c) Lack of control  
(d) Speed of distribution  
(e) Absence of market knowledge
1.(a) 2. (e) 3. (c) 4. (c) 5. (d) 6. (b) 7. (b) 8. (b) 9. (c) 10. (c)
11. (a) 12. (a) 13. (d) 14. (a) 15. (d) 16. (b) 17. (d) 18. (d) 19. (d) 20. (b)