IBPS SO Marketing Officer Practice Questions – Set 3

Mentor for Bank Exams
IBPS SO Marketing Officer Practice Questions – Set 3
Dear Students,
Welcome to Mentor for Bank Exams. IBPS SO (Marketing - Officer) Exam 2017 is going to be conducted, we hope you all have been preparing well for this exam. To brush up your preparation at this stage, here are some most important questions from previous papers for IBPS SO (Marketing Officer) exam. All the best!!!
1. ________ organization is customer-centric and its decisions are based on involvement of all in the organization
(a) Brand based      
(b) Consumer based          
(c) Marketing          
(d) Competition based      
(e) None of these
2. Measuring your brand’s performance means you are _______
(a) Managing your brand right   
(b) Measuring your strategies    
(c) Maintaining your brand position     
(d) Maintaining your brand picture       
(e) None of these
3. Critical success factors for a firm includes ______
(a) Changing lifestyles and attitudes     
(b) Low-cost production efficiency        
(c) Both a and b      
(d) Marketing strategy     
(e) None of the above
4. A differentiated product may be unique by itself but it will only be successful only ______
(a)  if it satisfies customers’ needs         
(b) if price differential is minimal           
(c) if brand can be classed as aspirational
(d) differentiated products will always be successful
(e) None of these
5. Which of the following statements about choosing a name for a new soft drink is UNTRUE?
(a) Name should be memorable and easy to pronounce     
(b) Name must be checked by experts to ensure it doesn’t infringe on another brand
(d) Brand name must be modern and contemporary           
(c) The name should have positive associations with benefits and features of the product
(e) None of these                           
6. Establishing and maintaining a distinctive place in the market for an organization/product is ____
(a) Profiling  
(b) Profiling segmentation           
(c) Segmentation   
(d) Positioning        
(e) None of these
7. _______ shows how consistent customers are in buying your brand, how long they have been buying and how long they may buy?
(a) Customer loyalty          
(b) Brand loyalty    
(c) Product loyalty 
(d) company loyalty           
(e) None of these
8. _____ of ad means how frequently you should expose your target group to your message.
(a) Frequency          
(b) copy        
(c) copy strategy    
(d) Media     
(e) None of these
9. Market is divided into groups on the basis of age, family size, gender, income, occupation, education, religion, race, generation, nationality, or social class is the best description of ______
(a)  Demographics 
(b) Psychographics
(c) Behavioral          
(d) Geographic       
(e) None of these
10. What approach should a brand manager adopt to know the status of a brand in terms of consumer perceptions?
(a) Compare two or three brands          
(b) analyze market segmentations        
(c) Select potential target markets        
(d) Understand customer’s needs         
(e) None of these

11. ______ is getting into different versions of the same market?
(a) Product extension       
(b) Brand diversification   
(c) Market extension         
(d) Line extension  
(e) None of these
12. Introducing additional items in the same product category by adding new flavours, forms, colors, ingredients or package sizes, under the same brand name, is _____
(a) Line extensions 
(b) Product mix      
(c) Interactive marketing 
(d) Service intangibility     
(e) None of these
13. _____ can be defined in terms of needs, segmentation and geography
(a) Markets  
(b) Production        
(c) Promotion         
(d) management    
(e) None of these
14. Management research is to find out facts about business and management. This is concerned with ______
(a) Marketing planning     
(b) Human resources        
(c) Production planning    
(d) All of the above
(e) None of these
15. When a study has been conducted and is available for others to see, it becomes _____
(a) Primary data     
(b) Ordinal data      
(c) Secondary data
(d) Nominal data    
(e) None of these
16. To investigate new markets ______ management function is important
(a) Finance functions        
(b) marketing          
(c) Production         
(d) HRM       
(e) None of these
17. _______ is a “category killer”         
(a) Products which stock must have products that need to be stocked by retailers due to customer demand like Coca Cola & Kellogg’s
(b) These are speciality stores with a deep product line to be sold in restricted shop space
(c) These are retail outlets with a narrow product focus but sell products at low prices by bulk buying, low margins and selling high volumes
(d) These are retail retailers outlets with a wide product focus but with a wide width and depth to products
(e) These are retail outlets with a narrow product focus but with wide width and depth
18. Product life cycle theory maximizes profit at
(a) Developed Stage          
(b) Early Stage        
(c) Matured Stage 
(d) Declined Stage 
(e) Cannot be predicted
19. Marketing plans are used for          
(a) doing research by marketing students       
(b) planning departments
(c) purchase of consumable items from retail outlets          
(d) All of the above
(e) None of these
20. Product mix means               
(a) distributing mix products      
(b) collecting ideas to sell better
(c) satisfying the customer
(d) bundle of products required by the customer      
(e) products designed by the company
1.(a) 2. (a) 3. (b) 4. (a) 5. (d) 6. (d) 7. (a) 8. (a) 9. (a) 10. (a)
11. (d) 12. (a) 13. (a) 14. (d) 15. (c) 16. (b) 17. (c) 18. (a) 19. (e) 20. (e)