IBPS SO Marketing Officer Practice Questions – Set 2

Mentor for Bank Exams
IBPS SO Marketing Officer Practice Questions – Set 2
1. Effective communication is not required for marketing if _____
(a) Demand exceeds supply         
(b) Supply exceeds demand        
(c) Buyers is illiterate        
(d) Sellers is illiterate         
(e) None of these
2. Marketing is not required for ______         
(a) Corporate Loans          
(b) Exports   
(c) Imports   
(d) Credit cards       
(e) None of these
3. Marketing is a _____               
(a) day-to-day function    
(b) one-off affair    
(c) one-man show  
(d) collective process        
(e) means to earn additional income
4. Marketing helps in ______                 
(a) boosting production   
(b) getting new clients      
(c) interacting with strangers     
(d) All of these        
(e) None of these
5. Marketing of services is essential for _____
(a) manufacturing  
(b) Insurance           
(c) hotels      
(d) Only a and b      
(e) Only b and c
6. Marketing is the art of ________     
(a) buying more      
(b) paying more      
(c) Selling more      
(d) talking more      
(e) Only a and b
7. Which of the following statements is correct?
(a) Marketing is not required due to globalization    
(b) Marketing causes higher expenses and losses
(c) Marketing is not required in profit-making companies  
(d) Marketing sharpens the mind of the employees 
(e) Marketing is a waste of time in established companies
8. Selling is _____                          
(a) different from marketing       
(b) a sub-function of marketing 
(c) same as marketing       
(d) more than marketing  
(e) All of these
9. Social marketing is _____                   
(a) Share market prices    
(b) Marketing by the entire society       
(c) Internet marketing      
(d) Marketing for a social cause 
(e) society bye-laws
10. _______ is not a pre-sales activity 
(a) Lead generation           
(b) Product design 
(c) Sales presentation       
(d) After-sales service       
(e) Scanning the Yellow pages
11. Marketing is the combined study of         
(a) Buyer’s behaviour and consumer tasks      
(b) Product demand and Product supply
(c) Brand building and publicity 
(d) Sales force abilities and customer response         
(e) All of the above

12. Direct Marketing means                  
(a) face to face marketing
(b) over the counter marketing  
(c) door to door marketing          
(d) All of the above
(e) None of the above
13. The ultimate aim of Marketing is to provide
(a) More business to the Company       
(b) More profit       
(c) More staff          
(d) More production         
(e) More products
14. The marketing of ‘conversion’ in terms of sales is
(a) designing new products         
(b) converting purchasers
(c) converting sellers  into purchasers
(d) converting perspective customers into purchasers        
(e) conversion of religion
15. The sales process begins with        
(a) customer identification          
(b) lead generation
(c) sales presentation       
(d) sales closure     
(e) sales meet
16. Brand management is important as _____
(a) companies wanted to achieve scale economics
(b) It supplemented financial management practices
(c) It suited production and operations personnel
(d) Companies wanted to differentiate their products and highlight distinctions in acompetitive environment
(e) None of these
17. Continuously renewing the difference makes your product ______
(a) Look superior    
(b) Unacceptable   
(c) Not conform with evolving changes
(d) Conform to the changing behaviour and beliefs of customers 
(e) None of these
18. If two different brands are distributed by one company, it is _______
(a) Wholesale          
(b) Co-branding      
(c) Joint venture     
(d) Merger   
(e) None of these
19. XXX is selecting and analyzing a target market and developing a marketing mix to gain long-run competitive advantages. XXX is creating a
(a) Corporate strategy      
(b) Target design    
(c) Mix strategy      
(d) Marketing strategy     
(e) None of these
20. Direct consumers of a nonprofit organization are its ______
(a) Consumer public          
(b) Member public 
(c) Client public      
(d) None business public  
(e) None of these
1.(e) 2. (e) 3. (d) 4. (b) 5. (b) 6. (c) 7. (e) 8. (b) 9. (d) 10. (d) 11. (e) 12. (c) 13. (a) 14. (d) 15. (b) 16. (d) 17. (d) 18. (b) 19. (d) 20. (c)