IBPS SO Marketing Officer Practice Questions – Set 1

Mentor for Bank Exams
IBPS SO Marketing Officer Practice Questions – Set 1
1. Marketing is:                             
(a) Only selling        
(b) meeting human & social need while earning profits       
(c) focus on customer       
(d) focus on producing goods/service  
(e) Both b and c
2. Before Industrial Revolution, selling was no problem as:
(a) marketing had not evolved    
(b) people was not important     
(c) people don’t want to sell anything  
(d) small scale enterprises dominated the economy 
(e) None of these
3. Long term objective of marketing is           
(a) customer satisfaction 
(b) profit maximization     
(c) cost cutting       
(d) profit maximization with customer 
(e) None of these
4. In marketing attitude can best be defined as a
(a) rude behaviour of salesperson         
(b) rude behaviour of customer 
(c) mental state of customer      
(d) ego of the marketing executive        
(e) None of these
5. Which of the following is true?        
(a) Marketing is not required in a buyer’s market     
(b) Marketing is not required in a seller’s market
(c) Marketing is not required after globalization       
(d) Marketing is not required after liberalization
(e) Marketing is not required due to spread of MNC
6. Which of the following statements is true?
(a) Marketing makes the company lose money due to high cost
(b) Marketing is not important in profit-making companies
(c) Marketing sharpens the mindset of the employees
(d) Marketing is a time-bound seasonal function      
(e) Marketing is a waste
7. Find the true statement                     
(a) Marketing is a waste of the employee’s time       
(b) Marketing is not required in India due to its large market
(c) Marketing involves additional work
(d) Marketing is not required today due to spread of IT      
(e) None of these
8. Proper marketing requires                
(a) Planning 
(b) Sympathy          
(c) Knowledge of products          
(d) a and b both     
(e) a and c both
9. Market information means               
(a) Knowledge of companies       
(b) cross-country information    
(c) Knowledge of related markets          
(d) knowledge of current customers     
(e) None of these
10. Marketing and selling are                
(a) not required if profit is high  
(b) not required if sales are high
(c) not required in monopolistic condition      
(d) All of the above
(e) None of these
11. Direct marketing is necessary for 
(a) having a focuses approach    
(b) boosting sales
(c) better customer contacts      
(d) All of the above
(e) None of these

12. In marketing it is necessary to identify
(a) potential sellers
(b) selling employees
(c) potential products and services       
(d) key existing and potential customers         
(e) All of the above
13. Marketing is require for                   
(a) boosting production   
(b) reducing costs  
(c) boosting profits
(d) improving customer service  
(e) All of the above
14. Marketing is successful when        
(a) demand exceeds supply         
(b) supply exceeds demand         
(c) exports are heavy and costly 
(d) salesman are affective
(e) All the above
15. Aggressive Marketing is necessitated due to
(a) Globalisation     
(b) increase competition  
(c) increased production  
(d) increased job opportunities  
(e) All the above
16. In marketing the benefits of selling extend to
(a) Only produce and services     
(b) Only after sales services         
(c) Lifelong relationship with the buyer
(d) All of these        
(e) None of these
17. Sequence of a sales process is  _____       
(a) a call, a lead, presentation and sale
(b) a lead, a call, presentation and sale
(c) presentation, sale, lead and call
(d) presentation, lead, sale and call      
(e) sale, call, lead and presentation
18. In marketing POS _____                   
(a) Preparation for Sales  
(b) Point of Superiority     
(c) Point of Sales    
(d) Primary outlook salesman     
(e) Position of Sales
19. Niche Market means a _____         
(a) Free market       
(b) Social market    
(c) Equity market   
(d) Capital market
(e) Specified market for a target group
20. A market plan is ______                   
(a) company’s prospectus
(b) Memorandum of Association           
(c) document for marketing strategies 
(d) business goals  
(e) action plan for better production
1.(c) 2. (d) 3. (d) 4. (c) 5. (b) 6. (c) 7. (e) 8. (e) 9. (c) 10. (e)
11. (d) 12. (e) 13. (c) 14. (d) 15. (b) 16. (c) 17. (b) 18. (c) 19. (e) 20. (c)